The Roberts Report

I found this interesting article that talks about when journalist switch to public relations. This makes sense when you think about all the cuts that have been made in the newspaper industry, combined with the economy, it will make many news professionals consider a pr career.

Jon Greer talks about how he made that transitions and the adjustments one must make such as

• switching from answering to an editor to working for a client
• adjusting to a business/corporate atmosphere
• different experiences in pitching stories
• need for marketing skills

It is a pretty neat article, especially for those either entering pr and/ or transitioning from journalism

Here’s the link

http://blogs.bnet.com/pr/?p=244

Hello readers… long time no see.

Well I am the one to blame for that one. Summer has been going well after graduation. For one thing, I have been interning at my school’s public affairs office and it has been great! I have learned so much more than in the classroom. Yea, there has been some frustrating events, but those have been caused by my inexperience and should lessen in the future. My internship focuses on news writing , which is great because I can strengthen that particular skill. Other than that I just been enjoying my last summer as a student and hopefully by the same time this year I would be a pr professional.

Thanks for reading and take care.

Signing out…. Sabrina Roberts from the Roberts Report

In the midst of dismal unemployment stats and news of the economy, it is hard for a pr student…. well any student for that matter to break into the industry. In the article, ” I wish I Were Graduating This Year” blog post  by Jeremy Porter, talks about the advantages new pr/journalism students have and how they can make it in spite of the hard economic conditions.

Some points her made were

• Students today can help bring their older employers/employees up to speed wit social media because we have incorporated it into out lives
• Today’s students are more comfortable with technology. This knowledge is vital because as a society we are at a cusp where technology must be understood and used for daily life.
• News and PR industries are transforming practically overnight. Recent graduates can adapt to these changes and be prepared for it because they are in it.

For more info, the article link is http://blog.journalistics.com/2009/i-wish-i-were-graduating-this-year/

Great article,I even added it to my blogroll. Stay encouraged my pr people and recent graduates!

Thanks for reading and come back soon…

Roberts signing out on the Roberts Report

Hey everyone, this is Sabrina Roberts from “The Roberts Report”. I haven’t been writing because I was taking 20 credit units during a quarter system ( a new quarter starts every 11 weeks) plus work. I’m back.

Graduation was beautiful. All of my classmates were there and we were celebrating our accomplishment together. Later I went home and had a party with my family and just celebrated the day.

I was a rollercoaster ride to get me where I am today and I know I must be open to the new opportunities ahead.

From the last time I wrote, things are looking much brighter. I may have an internship at Cal Poly’s public affairs office and I recently got a reply from Metro, a major Los Angles transit company.

Hopefully in the next few months I will grow more as a pr professional and as a person. I am so excited and I will keep everyone posted on the blog about my experiences as a graduate, intern and entry level employee ( man that feels good)

Thanks for reading and watch out for new post.

Signing out, Ms. Roberts on …. The Roberts Report

Hello everyone!

Sorry that I haven’t posted in a while. Twenty course units, 15 word hours, eating and sleeping take up most of my time;however, I did get an opportunity to volunteer at the L.A. GLAAD ( Gay and Lesbian Alliance Against Deformation) awards on Saturday.

It was an experience to remember as I checked in the guest and had a large dose of celebrity sightings- finally!
The most memorable moments for me was seeing Bishop Gene Robinson make a speech about love and acceptance from God and loving ourselves. Then it was the awesome experience of seeing the ” L Word” cast accepting their award and looking back on the show that I fell in love with my freshman year of college. Then, Kathy Griffin accepted her vanguard award in a bikini, gasp!

As I looked around and pinched myself in that moment, I wondered about the role of representing marginalized groups and communications practitioners such as pr professional and journalist.

I would love to work for an organization like GLAAD because it combines social messages of acceptance and education while fighting for equal and fair representation in the media.

The media shapes so much of our understanding I wonder what will my place be as a future media representative but also as an African American woman as well.

My job will be to represent my clients in the best light and serve as a communicator between the organization and the publics; however, what if there is little diversity or representation? How does one make peace with that? Can a pr practitioner give advice to include diversity or understanding of race, sexual orientation or religion in the organization. Can a pr practitioner give advice about how to relate to the different needs of various demographics.

I will definitely look at the issue of cultural media representation and the entertainment field.

That’s all for now folks. Thanks for reading and I will write more soon.

For more information about the LA GLAAD Awards go to :

http://www.glaad.org/mediaawards/20thAnnual/MALArecap.php

Here are some videos that I stumbled upon a while back.  I don’t want to have this blog be filled with text so here are a few vids for the night

PR versus Journalism- I know this is an older vid but for those who haven’t seen it – watch- I sit side by side with journalism students and it is cool to poke fun at the differences

What is PR? Watch the reactions because people don’t know- hehe

part 1
http://www.youtube.com/watch?v=aml6diAgIb8&feature=related
part 2
http://www.youtube.com/watch?v=El8_cKVGuA8&feature=related

Propaganda- History of Public Relations- I don’t like the word propaganda but this documentary shows the history and birth of pr. Pr has its roots in psychology (which is my minor), very interesting.

Mac v.s. PC- The PC got a Pr lady to represent him