Adventures in PR Land

Archive for April 2009


Hello everyone!

Sorry that I haven’t posted in a while. Twenty course units, 15 word hours, eating and sleeping take up most of my time;however, I did get an opportunity to volunteer at the L.A. GLAAD ( Gay and Lesbian Alliance Against Deformation) awards on Saturday.

It was an experience to remember as I checked in the guest and had a large dose of celebrity sightings- finally!
The most memorable moments for me was seeing Bishop Gene Robinson make a speech about love and acceptance from God and loving ourselves. Then it was the awesome experience of seeing the ” L Word” cast accepting their award and looking back on the show that I fell in love with my freshman year of college. Then, Kathy Griffin accepted her vanguard award in a bikini, gasp!

As I looked around and pinched myself in that moment, I wondered about the role of representing marginalized groups and communications practitioners such as pr professional and journalist.

I would love to work for an organization like GLAAD because it combines social messages of acceptance and education while fighting for equal and fair representation in the media.

The media shapes so much of our understanding I wonder what will my place be as a future media representative but also as an African American woman as well.

My job will be to represent my clients in the best light and serve as a communicator between the organization and the publics; however, what if there is little diversity or representation? How does one make peace with that? Can a pr practitioner give advice to include diversity or understanding of race, sexual orientation or religion in the organization. Can a pr practitioner give advice about how to relate to the different needs of various demographics.

I will definitely look at the issue of cultural media representation and the entertainment field.

That’s all for now folks. Thanks for reading and I will write more soon.

For more information about the LA GLAAD Awards go to :

Here are some videos that I stumbled upon a while back.  I don’t want to have this blog be filled with text so here are a few vids for the night

PR versus Journalism- I know this is an older vid but for those who haven’t seen it – watch- I sit side by side with journalism students and it is cool to poke fun at the differences

What is PR? Watch the reactions because people don’t know- hehe

part 1

part 2

Propaganda- History of Public Relations- I don’t like the word propaganda but this documentary shows the history and birth of pr. Pr has its roots in psychology (which is my minor), very interesting.

Mac v.s. PC- The PC got a Pr lady to represent him

Hello everyone,

Here is an article that talks about how you can make the most out of a LinkedIn Page. If you make meaningful relationships in the virtual world and transfer those principles to the real world, then  LinkedIn would be more meaningful in creating networks.

Valerie Simon of the gives tips about enhancing LinkedIn’s usefulness

– Actively participate in the message boards by asking questions, responding to forums,or  providing opinions on current events

-Use your connections on LinkedIn and build an online relationship by joining their Twitter or subscribing to their blogs

– It can be used to submit questions, look for hires, look to be hired, and ask for advice about a certain industry

For the full article go to :

Thanks for reading and I’ll post more soon. I have to get up at 5 a.m. for a 8 a.m. class (yawn)

Sabrina Roberts- signing out- on The Roberts Report …. and reporting to her pillow- goodnight

I was on Linked and I stumbled upon this Juice Digital Media website ( ) that has tons of good articles on it (see my Pr blogroll) about the evolution of the web and what we should see in ten years.

– Super fast processing times
-In the wwsw ( world wide super web) the computer will for example recongnize you are tying an email then provide research and other materials ( such as a dictionary or pics) relevant to the subject
– We are in the second decade of the internet ( web 2.0) then there is going to be a web 3.0 and 4.0
– Web 3.0 can answer typed questions ( Like a more sophisticated Ask Jeeves)

It’s an interesting article
For more information go to :

Hello everybody, today I found an article on PRSA ( Public Relations Society of America) that explains how Twitter can improve writing skills.

As a writing tutor, I always try to find ways to help students practice becoming better writers. My boss would say,” The job of a writing tutor is to put his/herself out of business by helping students become better writers on thier own”. The one thing that attracts me to writing is that there is no one way to do things. Sure there are rules such as grammar and structure, but I could play with the content and express my ideas. However, the flexibility of language makes me more prone to making occasional  mistakes that in hindsight that I question myself about later.

What I am learning in writing for pr is that our writing has to do several things: 1) Be clear and to the point, 2) Make technical or specific information understandable for readers and publics 3) Be grammatically correct and error free

At my job, I am finding myself incorporating pr writing principles to the students, such as eliminating “wordiness”, writing for your audience (which is mainly the teacher), try to explain things clearly and concisely.

When I think about it, not only do these tips count as good pr writing practices but good writing practices as well.

In this PRSA article archive, “Tweeting your way to better editing and writing skills”, it talks about how the 140 character limitation aids people’s writing by forcing people to use active voice and more verbs.

For more information go to:

That’s all for now, thanks for reading . I’ll get back really soon

Signing out- Sabrina Roberts on the Roberts Report

Hello Everyone,

I am at my school’s career center looking up any internship leads in the L.A area… but I’ll talk about my search later.

Even though I posted a funny little clip about twitter ( see “Hilarious Twitter Parody”) that still doesn’t mean it has bad information on it.

If you are one of those people who say “umm”, “like” or ,” oh” in between your sentences when talking, this article shows how to eliminate that bad habit. Many people are uncomfortable with silence(such as myself) so they use fillers in the middle of each thought. Although benign in conversations with friends, this habit is particularly damaging in an interview or presentation.

Courtesy if JobSnob@Twitter and , the article “How can you, uh, communicate better for your job hunt?” shows what to do if you are lost for words but do not want to sound inexperienced or immature

-The article states that one must first recognize when they are using “umms” and “uhhs” in thier conversations. Many of us don’t know when we … uhh… are doing it ….. and stuff like that.

-Then it says to stop talking if you notice a filler word and think about what you are going to say next. After that try to speed up your speech to prevent any long pauses in the conversation.

For more details go to:

*One thing I noticed is that the article says to speak faster, however I find that if I speak too fast I start to slur my speech or stutter. So be very careful and pace yourself if you are naturally a fast talker.

Another article that I stumbled upon discussed the do’s and don’ts of following up with a job recruiter. In this tough job market it is crucial to know how to properly communicate with people that aid in networking with a company.

In the article “How NOT to follow up with a recruiter”, it talks about how being too pushy can prevent you from landing that job opportunity.

I have met and talked with recruiters. I have not had any call backs. From the perceptive of a job seeker, I am anxious to know about any job openings and internship opportunities. However, these people are very busy so I must refrain from too much contact and find a balance between assertiveness and aggressiveness.

For more information go to:

The article said that they will provide recruiter communication tips very soon, but in the meantime you can look at the story about a candidate that contacted the recruiter a little too much.

Well that’s all for now. Thanks for reading my blog post and I’ll write again soon to talk about my job search.

Sabrina Roberts- signing out on -The Roberts Report

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April 2009
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Sabrina Roberts