Adventures in PR Land

Archive for October 2010

*Image from the Think LA website*

 

Hello everyone and Happy Halloween!

I know what you are thinking, ” Long time no post Sabrina”. Well, I guess the I ‘m busy… didn’t have time… yada yada … excuses are played out so I will move on ( but sorry about that, and thanks for sticking with me)

Last week, I had the opportunity to attend the Think LA Advertising Career Fair. It was great! I had an opportunity to learn more about the ad biz , network with different companies, meet great – like minded students, and visit an ad agency.

In the morning, two ad professionals gave us general and specific to advertising  job hunting tips.

  • First, they encouraged us to do diligent research of any company- beyond the website. In the advertising field, there is also something called a Red Book. It gives in-depth information of ad agencies in a particular area.  For more info go to http://www.redbooks.com/
  • Then they encouraged us to use LinkedIn to connect with advertising professionals and companies
  • Also, they encouraged us to set up informational interviews and tour the agency. Sine many agencies specialize in different areas and have difference environments, visiting them enables one to find out what they want and get noticed by the company
  • Then they went over the basics such as having a one page resume, crafting the cover letter

Then I had the fortune of attending the RPA ( Rubin, Postaer, and Associates) tour . About 40 of us attended a presentation that went through an entire ad campaign from start to finish.  Representatives from each department gave presentations about what they did and how it contributed to the campaign. They incorporated online, tv, and 3D elements to their ad campaign ( we even got to view the 3D commercial ourselves) We were left with souvenirs like a detailed booklet of the presentation and our awesome 3D glasses.

All in all, it was a great day. I connected with advertising  professionals, learned more about the business, and was able to visit an agency. I recommend this event for anyone who wants to learn more about the ad biz. It was a two day event, but I was unable to attend the second  day.  The event cost $25 for each day or $40  for both days.

For more information follow this link and look out for more events in the future: http://www.thinkla.org/en/cev/126

Thanks for reading! I am going to go out and enjoy my Halloween and I hope you do the same.

Signing Out ,

The Roberts Report

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Sabrina Roberts